Thirteen southwest national parks

A bold and adventurous visual identity created for a book series exploring thirteen of the most breathtaking national parks in the Southwest. This logo suite, color palette, and typography system reflect the region’s rugged landscapes, rich history, and spirit of exploration.

The primary logo captures the essence of the Southwest with strong landscape elements, while the secondary logos take inspiration from interstate sign shapes, forming distinctive badge-like emblems. The typography blends vintage park signage aesthetics with modern readability, reinforcing a sense of heritage and adventure. A warm, earthy color palette—featuring desert reds, deep canyon browns, and muted greens—ties the entire branding system together, evoking the natural beauty of the region.

Designed for versatility, this branding seamlessly integrates across the series’ marketing materials and digital platforms, ensuring a cohesive and visually compelling identity.

CLIENT

Thirteen Southwest National Parks,
A Roadtrip Series

SERVICES
—Logo Design

—Visual Identity

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PRIMARY LOGO

The primary logo features a stylized illustration of a winding road leading toward a rock formation, evoking the iconic landscapes of the American Southwest.